Domain Name News

Domain Name News


Registration for ICANN 45 in Toronto is Open

Posted: 29 Jun 2012 01:47 PM PDT

Just as the 44th ICANN meeting in Prague ended yesterday, ICANN has opened  registration for the 45th ICANN meeting in Toronto, to be held Oct 14-19th 2012. Even though the site says “Prague is one of the oldest and most beautiful cities in the world“, I’m pretty sure it’s still in Toronto with CIRA, the .CA registry being the host.

[Hat tip to Frank Lemire for noticing the copied text on the site.]

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Domain Name Wire for Domain - June's big domain name stories

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Domain Name Wire for Domain
June 28, 2012
June's big domain name stories
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Welcome to the DomainNameWire.com newsletter.

It's 100+ degrees here in Austin, so it must be summertime!

Here's an advance copy of June's top stories on Domain
Name Wire (ranked by page views). The list is subject to
change in the last few days of the month.

1. .x-- up to 137k active registrations, 220k total, and
new $630k premium sale - a big start to a new registry
business.

http://domainnamewire.net/click.html?x=a62b&lc=BIQic&mc=BF&s=V0alB&y=E&


2. Go Daddy hires ad agency as it changes its image -
I bet Bob Parsons flipped his motorcycle when he heard
this news.

http://domainnamewire.net/click.html?x=a62b&lc=BIQip&mc=BF&s=V0alB&y=B&


3. Honey, I screwed up on my $185,000 new TLD
application - can you imagine making a typo on such an
important item?

http://domainnamewire.net/click.html?x=a62b&lc=BIQis&mc=BF&s=V0alB&y=S&

The good news is ICANN is working on a way to let
applicants make changes.

http://domainnamewire.net/click.html?x=a62b&lc=BIQi1&mc=BF&s=V0alB&y=h&


4. Here's what Mike Mann thinks about new TLDs

http://domainnamewire.net/click.html?x=a62b&lc=BIQib&mc=BF&s=V0alB&y=z&


5. Catholics won't be able to register .Catholic domain names

http://domainnamewire.net/click.html?x=a62b&lc=BIQi3&mc=BF&s=V0alB&y=G&



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Be sure to stop by DNW.com to read these other
domain industry stories:


* IDN investor reaction to Verisign's IDN applications

* .Nxt conference set for August in London

* ICANN sends breach notice to Tucows


These stories are just a sample of what you can read at DomainNameWire.com.
Domain Name Wire is read by domainers, domain registrars, attorneys,
public officials, and Fortune 500 company brand managers.



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Brainstorm Labs, LLC, PO Box 163411, Austin, TX 78733, United States


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Domain Name News: “ICANN’s new gTLD Program Director Resigns” plus 2 more

Domain Name News: “ICANN’s new gTLD Program Director Resigns” plus 2 more


ICANN’s new gTLD Program Director Resigns

Posted: 21 Jun 2012 09:09 PM PDT

As announced by ICANN today, the new gTLD Program Director Michael Salazar has resigned. Kurt Pritz has been appointed to take on direct oversight of the entire New Generic Top-level Domain Program in an interim capacity. He will assume the responsibilities of New gTLD Program Director in addition to his responsibilities as Senior Vice President for Stakeholder Relations. Pritz will remain in the interim role until a new Program Director is appointed.

The announcement goes on to say that “He is authorized to bring the full resources available to ICANN to bear on the application evaluation process to improve customer support, applicant communications, security and reporting.” Some applicants had pointed out that it takes ICANN more than five working days to respond to questions in the new gTLD program.

Kurt Pritz will be reporting to COO, Akram Attalah, in his new role in addition to his current responsibilities for which he reports to the CEO. In the announcement, ICANN also promises the introduction of “several new tools” that will “help applicants with any issues or questions about the evaluation process“.

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First Snapnames/Moniker and Afternic Auction ends today

Posted: 21 Jun 2012 06:20 AM PDT

The first joint Snapnames/Moniker and Afternic auction ends today at 3:15pm EDT. Here are the current domains & bids.

Domain NameBiddersCurrent BidReserveRangeReserveStatus
citytrade.com7725$201 - $500Reserve Met
hipsters.com416500$5,001 - $10,000Reserve Met
throat.com38000$5,001 - $10,000Reserve Not Met
cookinghealthy.com32000$1,001 - $2,500Reserve Met
hikers.com211000$10,001 - $25,000Reserve Not Met
microsurgeon.com12550$2,501 - $5,000Reserve Not Met
quotesoftheday.com11001$1,001 - $2,500Reserve Not Met
dogdoctor.com11000$1,001 - $2,500Reserve Not Met
forbiddenapple.com1300No ReserveReserve Met
worldstatistics.com1300No ReserveReserve Met
airportsolutions.com00$201 - $500Reserve Not Met
ambitious.com00$10,001 - $25,000Reserve Not Met
audiomix.com00$1,001 - $2,500Reserve Not Met
authorization.com00$10,001 - $25,000Reserve Not Met
beachspa.com00$1,001 - $2,500Reserve Not Met
bookflights.com00$10,001 - $25,000Reserve Not Met
brandnewcars.com00$2,501 - $5,000Reserve Not Met
callcentersystems.com00$201 - $500Reserve Not Met
cats.com00$750,001 - $1MMReserve Not Met
cheerleadertraining.com00$201 - $500Reserve Not Met
composed.com00$5,001 - $10,000Reserve Not Met
computerclinics.com00$501 - $1,000Reserve Not Met
customanimation.com00$1,001 - $2,500Reserve Not Met
dairies.com00$5,001 - $10,000Reserve Not Met
delicacies.com00$5,001 - $10,000Reserve Not Met
dentureinsurance.com00$5,001 - $10,000Reserve Not Met
directgames.com00$5,001 - $10,000Reserve Not Met
fastbanner.com00$201 - $500Reserve Not Met
filmcareers.com00$1,001 - $2,500Reserve Not Met
freewebservices.com00$2,501 - $5,000Reserve Not Met
funvideo.com00$5,001 - $10,000Reserve Not Met
gametraders.com00$5,001 - $10,000Reserve Not Met
gangstamusic.com00$2,501 - $5,000Reserve Not Met
geographers.com00$2,501 - $5,000Reserve Not Met
greatfilms.com00$2,501 - $5,000Reserve Not Met
gunslingers.com00$2,501 - $5,000Reserve Not Met
haggler.com00$10,001 - $25,000Reserve Not Met
healthymeals.com00$10,001 - $25,000Reserve Not Met
housefinancing.com00$100,001 - $250,000Reserve Not Met
hybridforums.com00$5,001 - $10,000Reserve Not Met
lappad.com00$2,501 - $5,000Reserve Not Met
logoapparel.com00$2,501 - $5,000Reserve Not Met
martinilounge.com00$2,501 - $5,000Reserve Not Met
mexicanradio.com00$501 - $1,000Reserve Not Met
mixingmachines.com00$201 - $500Reserve Not Met
movieexperts.com00$501 - $1,000Reserve Not Met
naturesremedies.com00$2,501 - $5,000Reserve Not Met
networkupdate.com00$201 - $500Reserve Not Met
officecomputer.net00$201 - $500Reserve Not Met
paranormal.com00$50,001 - $100,000Reserve Not Met
patiofirepits.com00$5,001 - $10,000Reserve Not Met
pensionsecurity.com00No ReserveReserve Not Met
petbreeders.com00$5,001 - $10,000Reserve Not Met
phoneplan.com00$10,001 - $25,000Reserve Not Met
postdoctoral.com00$10,001 - $25,000Reserve Not Met
postgraduates.com00$10,001 - $25,000Reserve Not Met
powerstrip.com00$5,001 - $10,000Reserve Not Met
pregnancycare.com00$1,001 - $2,500Reserve Not Met
projected.com00$5,001 - $10,000Reserve Not Met
proprietary.com00$10,001 - $25,000Reserve Not Met
qualityshoes.com00$1,001 - $2,500Reserve Not Met
rentalequipment.com00$25,001 - $50,000Reserve Not Met
retailservice.com00$1,001 - $2,500Reserve Not Met
schmoozing.com00$2,501 - $5,000Reserve Not Met
securebanking.com00$10,001 - $25,000Reserve Not Met
skatecamp.com00$1,001 - $2,500Reserve Not Met
sportscamps.com00$5,001 - $10,000Reserve Not Met
sportsforkids.com00$1,001 - $2,500Reserve Not Met
stilettoshoes.com00$5,001 - $10,000Reserve Not Met
subcontracts.com00$10,001 - $25,000Reserve Not Met
supportcentersoftware.com00No ReserveReserve Not Met
surplusfurniture.com00$5,001 - $10,000Reserve Not Met
taxdebtrelief.com00$25,001 - $50,000Reserve Not Met
teaching.com00$250,001 - $500,000Reserve Not Met
teaguide.com00$501 - $1,000Reserve Not Met
techchannel.net00No ReserveReserve Not Met
techfaq.com00$2,501 - $5,000Reserve Not Met
techinvestment.com00$501 - $1,000Reserve Not Met
telecasts.com00$5,001 - $10,000Reserve Not Met
therapyservices.com00$1,001 - $2,500Reserve Not Met
thermalwear.com00$1,001 - $2,500Reserve Not Met
ticketdiscounts.com00$10,001 - $25,000Reserve Not Met
ukcareers.com00$1,001 - $2,500Reserve Not Met
ultraserver.com00$501 - $1,000Reserve Not Met
vacationsales.com00$1,001 - $2,500Reserve Not Met
vehiclesecurity.net00No ReserveReserve Not Met
vintagesofas.com00$2,501 - $5,000Reserve Not Met
wineguides.com00$5,001 - $10,000Reserve Not Met
wirecash.com00$10,001 - $25,000Reserve Not Met
wirelessamplifier.com00No ReserveReserve Not Met
womenscollege.com00$1,001 - $2,500Reserve Not Met
workdesigns.com00No ReserveReserve Not Met
younglovers.com00$5,001 - $10,000Reserve Not Met
zipdrive.com00$10,001 - $25,000Reserve Not Met

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Sedo’s no Reserve auction ends today

Posted: 21 Jun 2012 06:10 AM PDT

Sedo’s no reserve auction ends today at noon EDT. Here are  the current bids and domains:

DomainPriceBidsCategory
watchlivesoccer.com330 EUR13Sports/Soccer
dubaitrips.com310 EUR21Recreation/Outdoors/Other
golddubai.com120 EUR3Science/Technology/Mining
einzelgaragen.de110 EUR2Business/Human Resources/Outplacement
zinssatz.org110 EUR2Business/Financial Services/Mortgages
vacancyscanner.com110 EUR2Recreation/Radio
marvin.de110 EUR2Computers/History
saunatuch.de100 EUR1Shopping/Home and Garden/Swimming Pools and Spas
fahrradnaben.de100 EUR1Sports/Cycling/Other
motorradlampen.de100 EUR1Recreation/Motorcycles
vierfarbendruck.de100 EUR1Business/Publishing and Printing
einweggrills.de100 EUR1Shopping/Home and Garden/Barbecues
zigarrenbinden.de100 EUR1Business/Automotive/Car Rentals
norwegenurlaub.net100 EUR1Recreation/Travel/Other
sportsuppliers.com100 EUR1Sports/Resources
elektrolocher.deBusiness/Electronics and Electrical/Other
lederkrawatte.deShopping/Clothing/Leather
plastikperlen.deShopping/Jewelry
demenzerkrankungen.deHealth/Conditions and Diseases/Neurological Disorders
radfahrerkleidung.deShopping/Clothing/Other
hantelablage.deShopping/Sports/Fitness
perlweine.deBusiness/Customer Service
toreinfahrt.deSports/Equestrian
handscheren.deShopping/Health/Beauty
kaminroste.deBusiness/Electronics and Electrical/Engineering
schufaeintrag.comBusiness/Financial Services/Loans
kfzankauf.orgRecreation/Autos/Other
darlehen-rechner.comBusiness/Financial Services/Loans
pcschrank.comComputers/Hardware
pokerkarten.orgGames/Gambling/Poker
schindeln.netRecreation/Collecting/Other
gesundheitsreisen.orgRecreation/Travel/Other
eventplanung.netBusiness/Business Services/Event Planning and Production
autotelefon.orgRecreation/Autos/Other
uhren-damen.comShopping/Jewelry
atomkatastrophe.comSociety/History/Other
pvc-banner.netComputers/Graphics
securityprotection.orgComputers/Security
kirstin.infoArts/Visual Arts/Other
newtalent.orgBusiness/Arts and Entertainment/Other
log-cabins.infoArts/Architecture/Building Types
thehospital.netHealth/Medicine/Facilities
perfectcare.netBusiness/Healthcare/Other
powerplatestudios.netBusiness/Electronics and Electrical/Power Supplies
powerplatestudios.comBusiness/Electronics and Electrical/Power Supplies
oakchips.comBusiness/Food and Related Products/Snack Foods
budget-wedding.netSociety/Dating and Relationships/Weddings
princessbedroom.comShopping/Home and Garden/Furniture
hotelstorquay.netRecreation/Travel/Lodging
caravan-aerials.comRecreation/Outdoors/Camping
angkor-wat.net
penthaus.orgShopping/Home and Garden/Other
appcards.comGames/Trading Card Games

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Domain Name News

Domain Name News


New gTLDs: Competition or Concentration? Innovation or Domination?

Posted: 19 Jun 2012 03:12 PM PDT

This guest post was writting by Phil Corwin. Mr. Corwin is Founding Principal of the Virtualaw LLC consultancy and serves as Of Counsel to Greenberg & Lieberman and as for the Internet Commerce Association (ICA), all located in Washington, DC. This post is his personal opinion.

Expect the unexpected. Because it will happen. And it has just happened in the application phase of ICANN's new gTLD program, with potentially profound consequences for the future of e-commerce.

During the three year period between the June 2008 ICANN Board approval of the new gTLD program and its June 2011 vote to proceed to the application stage, and even beyond then in the context of continuing GAC-Board discussions, only one competition issue ever became the subject of heated and protracted debate. And that was whether ICANN's requirement for registry-registrar separation should be relaxed in concert with the new gTLD program, a question that ICANN eventually answered in the affirmative notwithstanding resistance from some members of the GAC.

But the consequences of that decision will hardly be a ripple across the Internet. While the consequences of what has happened could be a landscape-sweeping tsunami. And that is because the dominant search engine, Internet data aggregator, and Internet advertising provider, along with the leading online retailer, have emerged as the number two and three applicants for new gTLDs. Not just for their trademarks/brands, but for dozens of key generic terms. And, in a process that culminates in auction whenever any other non-community applicant for the same 'string' elects to stay in the fight, they have the bulging wallets to shove others aside and acquire their desired gTLDs. If they secure their bids the nature of Internet search and commerce could be permanently transformed in a manner far afield from the 'competition and innovation' mantra used to justify this massive roll of virtual dice.

The reaction has already started. In an article published in the June 14thWashington Post just one day after ICANN's "Big Reveal" event in London, titled "Google, Amazon lead rush to secure dot-dominance", the perceived stakes were described:

Amazon and Google are staking claims to large swaths of the Internet under a new system for labeling Web domains, bolstering their ability to control traffic as the Web expands beyond the realms of ".com," ".gov" and ".org."

The bids by those companies to acquire new domain names such as ".book," ".shop" and ".movie" renewed fears among competitors that a powerful few will dominate the Internet marketplace of the future…

If Internet users embrace the new domains, the companies that control them could bear considerable influence on Web traffic.

Amazon has applied to control the ".book" and ".movie" names, for example, meaning that anyone else selling those items would have to get the company's permission to be listed within that domain.

The National Retail Federation had urged that oversight of such generic domain names be given to impartial entities rather than individual companies.

"The results for now are as potentially unfair to businesses and consumers as we feared they might be," said Mallory Duncan, general counsel for the trade group…

Duncan said consumers may not realize that the new domains are under private control and that the open competition that prevails within the ".com" realm may not exist within, say, ".grocery."

"Consumers going to that domain may not realize that all of their shopping is being done with one company instead of a competitive market," Duncan said.

Google was among the most prolific applicants, seeking to register 101 names at an application cost of $18.7 million. Never lacking in its quest for virtual completeness, the company is seeking to control ".mom," ".dad" and ".kid."

Amazon applied for 76 new names, including ".amazon" and ".zappos."…

Others, however, are bracing for the giants of the Internet to seize even more power over its commerce.

"It would be wrong on so many levels for Amazon to acquire either the '.book' or '.author' top-level domains," said Paul Aiken of the Author's Guild. "Their ambitions to extend their monopoly in bookselling have long been abundantly clear, and with their cash, their technical knowledge, this could be yet another way in which they've extended their control over the book market. This really makes no sense." (Emphasis added)

It does not matter whether one agrees with the concerns expressed by the National Retail Federation and the Authors Guild. What matters is that they and many other interests who have expressed strong misgivings about the new gTLD program have been handed a new and volatile issue by the unexpected length and scope of the Google and Amazon applications.

The potential effects on competition are major yet quite different for these two Internet giants.

Google is the massively dominant Internet search and advertising firm. One must assume that its applications for dozens of generic gTLDs beyond its brands (such as .gmail and .youtube) are based on proprietary analysis of the trillions of search terms typed into Google since its inception, and a conclusion that these gTLDs are most closely correlated with income-generating consumer search patterns.

Understanding the implications of Google's bid requires a basic familiarity with the two species of Internet search. Google already dominates mediated search, in which its ever-morphing "secret sauce" algorithm takes a user's search term and then presents a long list of websites deemed to be relevant. So important are these results that an entire SEO-optimization sector exists to assist online businesses in maximizing their odds of being displayed on the first few pages of a Google search.

The other species is direct search, the approach long used by domainers who seek to acquire and monetize noninfringing generic word domains capable of attracting type-in traffic at .com and other leading gTLDs, as well as well-trafficked ccTLDs like .uk and .de. Some members of ICANN's Board, while disabused of the notion that all domainers are cybersquatters, may still view them as somewhat unsavory speculators rather than savvy investors. Yet, ironically, the entire new gTLD program is based on the direct search model pioneered, refined and monetized by domainers – elevated from the second level of the DNS to the first – and entrepreneurial new gTLDs applicants are investing/speculating in the belief that controlling key generics at the top level is a winning business plan. (Likewise, the "digital archery" methodology selected by ICANN to determine batching queue status for new gTLD applications bears close resemblance to the "drop catch' techniques used by domainers to acquire expiring domains re-entering the secondary market.)

So the 101 gTLDs applied for by Google carry the possibility that it can expand its mediated search dominance into key direct search gTLDs, thereby further consolidating its control in connecting consumers with e-commerce while adding to its invaluable proprietary database as it peruses new gTLD registry data that no one else can access. It is questionable how much new competition will result from the integration of more virtual real estate into the Googleplex-dominated cyber-empire and the accompanying expansion of its Internet hegemony. There may also be domain marketplace spillover effects in terms of Google having a registration advantage over other new gTLDs that might be used to similar ends by the same registrants, if there is any perception that domains at new Google-controlled gTLDs will somehow gain favor in Google search engine results over the same domain registered at a competing non-Google gTLD. It is also unclear whether Google will make the most desirable second level domains at its new gTLDs available to the general public – other new investor-backed gTLDs will almost surely elect to sell the most coveted second level domains to the highest bidders during their 'land rush' period, but Google's wallet is so fat that it can retain for its own purposes all second level domains predicted by its crunching of search data to be most trafficked.

The issues are somewhat different with Amazon's bid for 76 gTLDs, including .book, .cloud, .game, .movie, .play and .shop. Again, one presumes that Amazon based its selections in large part on its proprietary database of searches done by shoppers looking for goods on Amazon. Competitor e-retailers would have understandable trepidation about registering their own websites on real estate controlled by the leviathan of Internet retailing. But, somewhat incredibly, Amazon's applications all carry the notation that "Amazon and its subsidiaries will be the only eligible registrants". While this would be understandable for gTLDs like .amazon, .kindle and .fire, it becomes more problematic for dozens of generic word applications. While Amazon might open them to public domain registrations down the road, for now at least their object seems to be the assurance that competitors cannot acquire them and use them as a platform for competing retailer services within a vertical generic silo.

If we liken the new gTLD program to a land rush, this would be equivalent to the U.S. opening the Oklahoma territory to farming and ranching in the 19th century and incumbent agricultural interests acquiring the most valuable acreage to make certain it continues to lay fallow, thereby preventing any lowering of commodity prices. This is indeed 'squatting' at the highest level of the DNS, and how Amazon's 'No Trespassing' plans translate into any new competition or innovation is near-impossible to discern. (Note: Google has similar plans for some of its generic bids – such as .cloud (again!) and .blog – with the seeming aim of acquiring the new gTLD primarily to prevent anyone else from developing it through domain registrations open to the general public.)

Adding to the policy mix is the fact that ICANN has structured the new gTLD program without qualitative analysis of applicant intent outside of the narrowly focused objection and public comment process, and with no requirement that any new gTLD be developed to even a minimal extent. All applications that survive that gauntlet eventually go to auction if competing bids do not drop out, agree to be bought out, or reject an invitation to join forces. For the 21 new gTLDs for which Google and Amazon submitted competing bids (based on exact match or confusing similarity) — including .app, .cloud, .free, .search, and .store — the competition will be a bit like Godzilla vs. Rodan; as of March 31, 2012 Google's cash on hand was a towering $49.3 billion, while Amazon's was a relatively paltry but nonetheless impressive $2.3 billion (and this does not take into account that competitors can be persuaded to drop out or merge efforts by grants of stock in the parent bidder or the new gTLD registry). For all other applicants competing with Google or Amazon the results of that contest will be similar to the faceoff between Bambi and Godzilla – splat! road kill!

There are of course other applicant groups who have put in bids for scores of new gTLDs. However, none of them represent the dominant search/advertising and retailing companies on today's Internet, so they can make a better argument that their acquisition of multiple new gTLDs may actually introduce some effective new competition and innovation against the dominant players. And it is doubtful that any of them plan to let their new gTLDs lay fallow – their aim is likely to maximize domain sales to and usage by registrants seeking quality domains in relevant generic silos.

The competition issues presented by these large and unanticipated gTLD bids from Google and Amazon may not fit neatly within traditional antitrust analysis but are important nonetheless, and compliance with ICANN's rulebook is no assurance of adherence to relevant national laws. The U.S. Supreme Court has defined monopoly power as “the power to control prices or exclude competition” in a particular market — which raises the issue of whether the relevant market is the universe of all gTLDs or a single generic vertical gTLD silo. The Sherman Antitrust Act makes it a felony for any person to "monopolize . . . any part of the trade or commerce among the several states, or with foreign nations". The elements to be proven under the Sherman Act are that the defendant possesses monopoly power in a properly-defined market and obtained or maintained that power through conduct deemed unlawfully exclusionary. Again, how these principles might be applied to new gTLDs is unknown territory – just the kind of cutting edge issue that aggressive prosecutors like to explore and lay claim to. It is clearly arguable that if Google and Amazon are each allowed to own all of these domains and to use them to promote their own products and services, or to prevent others from making them available for public domain registrations, that it will be exclusionary to all of their competitors. The remaining question would be whether such conduct is unlawfully exclusionary, and that is a question that could take years of litigation to answer.

We are less familiar with EU competition law and policy, but our impression is that it is broader and more flexible than the U.S. approach and thus even more likely to provide a context for raising questions about these gTLD bids.

As for ICANN's internal review process, potential objections to the Google and Amazon bids don't appear to fit neatly within any of the four objection classes that ICANN has established for the program and that will be open for the next seven months, so we will most likely see initial competition-based objections surface during the 60-day post-application public comment period.

Of course, the real pressure may be brought upon ICANN as groups with concerns about the Google and Amazon bids (including, perhaps, other new gTLD applicants) meet with legislators and regulators in Washington, Brussels, and other national capitals to urge investigations, hearings, and intervention. Google has already been the recipient of much antitrust scrutiny, especially in the EU, but also from the U.S. Federal Trade Commission which has also been actively monitoring ICANN generally and new gTLDs specifically.

Such legislative and regulatory activities could in turn trigger objections from the GAC, which has instructed ICANN that it reserves the right to oppose applications that are not in the 'global public interest' – and which is not confined to basing objections on pure statutory law. At a time when ICANN's preservation against potential takeover of its key functions by the ITU or other entities is a very live issue, and when its re-award of the IANA function contract is still in limbo, it could ill afford to ignore such protests from governments otherwise supportive of its multi-stakeholder governance model. Especially when those governments have other more pressing concerns, such as staving off currency collapse and economic contraction, and will have little patience for controversies that might well have been avoided with better planning.

Should such protests arise against the Google and Amazon bids, it is unclear how that would impact ICANN evaluation of competing bids for the same gTLDs. If the two companies dig in and insist that their generic gTLD bids will not have an anticompetitive effect, and refuse to withdraw them, the processing of all competing applications for identical and similar strings could be put on hold until any relevant regulatory actions or litigation are resolved. Which could be months or years.

So, to circle back where this article began, these unexpected bids from Google and Amazon could have unexpected repercussions for the entire new gTLD program and for the future development of the Internet and e-commerce. Stay closely tuned as more unanticipated developments are almost sure to ensue.


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Domain Name News: “The most valuable new gTLDs according to Sedo” plus 1 more

Domain Name News: “The most valuable new gTLDs according to Sedo” plus 1 more


The most valuable new gTLDs according to Sedo

Posted: 18 Jun 2012 08:01 AM PDT

Sedo's published a quantitative analysis today on which new gTLD applications may be most successful, worth the investment and in demand by end users.  According to statistical analysis by Sedo, the top 10 most valuable domains being sought are:

1 SHOP
2 WEB
3 SITE
4 MUSIC
5 HOTEL
6 ONE
7 BLOG
8 ECO
9 SPORT
10 LOVE

The analysis was calculated by economist, researcher and domain pricing expert, Thies Lindenthal.  In addition to serving as Product Manager for Domain Pricing Strategies at Sedo, Lindenthal is also the creator of IDNX, a domain price index.

Study Screenshot

"Many factors make domains unique and difficult to compare side by side, but analyzing hundreds of thousands of domain transactions on Sedo's marketplace – and applying real estate pricing methodologies – has provided significant insight into the factors that determine domain value," said Lindenthal. "New gTLDs are actually not that new, they're really just traditional domain names on steroids. We should evaluate their fundamental strengths in a similar way to how we traditionally price domain names."

Cost Versus Value

Considering the substantial cost associated with applying for and managing a new TLD, this research can help companies justify their potential investment by identifying extensions with the best chance of success. The cost involved in the new TLD process includes an $185,000 application fee, on top of a $25,000 annual fee and any operational costs that will be assumed by whoever is awarded the registry. In addition, gTLDs that have multiple organizations applying for them could go to auction, driving the cost up even more.

In addition to providing insight for companies competing to manage new TLDs, this ranking also gives end users a better idea of the domains in which they should invest their time and marketing budgets once the new extensions are launched.

Research Methodology

The ranking to predict new gTLD effectiveness is derived from a formula of five criteria that typically affect a domain's value. Those criteria are:

  • Number of applicants for the new gTLD
  • Number of Google searches for keywords or terms within the new gTLD
  • Expected Cost-per-Click of online advertisements that include the gTLD as a keyword
  • Number of registered .COM domains that include the gTLD at the end of the keyword (e.g. MyShop.com as compared with My.Shop)
  • Number of pre-registrations per gTLD according to UnitedDomains.com

The first indication of which factor matters the most comes simply from counting the number of applications for each gTLD. If there are a lot of investors trying to secure a particular keyword, it's a strong indication that the word will be a valuable top level domain. For example, thirteen applicants paid at least $185,000 trying to win .APP, indicating a high valuation.

For others extensions, competition is not as strong. Only Google and Microsoft stepped into the ring to acquire .DOCS, for example. The fact that most companies expected these heavyweights to vie for this TLD will have deterred their own application, suggesting that an exclusive look at total applications will be a misleading factor.  However, statistical analysis overcomes this difficulty.

Exploratory research helped derive weights for each of the five factors by means of a regression analysis. Technically, the number of applicants per domain is explained by the TLDs' scores along the other four dimensions. Using these weights, each new gTLD was ranked according to its fundamental strength. Using these estimates and the data collected in each category, a ranking of the intrinsic quality of each new extension is created.

For an additional breakdown explaining how the ranking was derived, including a Top 10 list for each of the five criteria used, see the full study (PDF)

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Microsoft reveals their new gTLD strategy

Posted: 16 Jun 2012 08:03 AM PDT

In the official Microsoft blog, Craig Mundie, Chief Research and Strategy Office at Microsoft, writes more about the company’s goals and movitation when participating in ICANN’s new gTLD application round.

Microsoft applied for 11 new gTLDs “most of which correspond to [Microsoft's] existing trademarked products, services and brands“:

  • .microsoft,
  • .windows,
  • .xbox,
  • .office,
  • .docs,
  • .bing,
  • .skype,
  • .live,
  • .skydrive,
  • .hotmail
  • .azure.

Mundie goes on to say: Our goal for our new TLDs is to promote responsible utilization of the Web and ultimately better experiences for consumers. Although we're not yet talking about specific plans for the TLDs for which we've applied, we believe that – properly used – this expansion of domains can help deliver new services and capabilities to consumers and the Internet community as a whole. Appropriately utilized, the new TLDs can also protect the rights of trademark holders and brand owners, while promoting a safer and more secure computing experience.

As for the applications submitted by others, such as by Google for .search, Mundie writes that Microsoft is “just now reviewing all of the applications by other companies and organizations. We will work closely with ICANN and others to ensure competition and innovation are preserved for the industry, while also helping protect the rights and expectations of other stakeholders.

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